Hush, read closely: the weekend wardrobe done well, if you read the label twice

The short answer

Yes, selectively. Hush makes relaxed women’s clothes for days off, and its pure wool coats and cashmere are better than the brand’s casual manner suggests. Its blended knitwear is weaker than its descriptions, though, and its customer reviews on Trustpilot are markedly cooler than those of Reiss or Whistles.⁴ Every return costs a small fee and there are no exchanges.¹ Buy the coat or the cashmere, check the composition of anything called wool-rich, and expect to wait for a refund.

The case for

Hush began in 2003 when its Australian founder, newly made redundant, sold six pairs of pyjamas and a garment called the cardigown from a twelve-page catalogue, and ran out of both.³ The company still describes its style as deliberately dressed-down, and the best of the range does exactly that: clothes that look considered while asking nothing of the wearer. Jeans in more shapes than seem strictly necessary, wide cotton trousers with elasticated waists, soft jumpers and a pyjama section the brand has been refining for two decades. It is a wardrobe for a long Saturday, and few shops do that particular day better.

It is a wardrobe for a long Saturday, and few shops do that particular day better.

The surprise is the outerwear. Hush’s pure wool double-faced coats are exactly what the name says: a hundred per cent wool, with no lining, dry clean only.² One customer review notes that it is one of the few wool coats she could find without a polyester lining, and another that it is entirely wool besides the pocket bags. Double-faced wool is a fabric that designer labels charge a great deal for. Hush sells it at a price that remains high-street, if the upper end of it, and in cuts that sit happily over a thick jumper.

Third, the product pages are useful. Each lists the composition, the length in centimetres, the fit, the care, and a set of customer reviews that state what size the reviewer bought and what size she normally wears.² That last detail is quietly brilliant and more brands should copy it. Add a petite range, a takeback partnership with Reskinned that pays credit for good pre-worn Hush pieces and resells them,⁵ and a sizing note that tells you when to size down, and the careful shopper has most of what she needs before the parcel arrives.

Reservations

Some of the descriptions oversell the fabric. The Meryl roll neck is called a wool-rich blend; its label reads forty-one per cent wool, with acrylic, polyamide and elastane making up the majority.² That is a perfectly ordinary high-street jumper, and its reviews are kind, but wool-rich it is not in any sense a reasonable person would recognise. Several recent Trustpilot reviewers make a related complaint in plainer words: that quality has slipped, that a skirt tore after a few wears, that the newer fabrics are not what they were.⁴ The answer is to read the composition line before the adjectives, every time, on every jumper.

The bigger problem is service. Hush’s TrustScore sits in the low threes, and roughly a third of all its reviews are one-star.⁴ The complaints are familiar from the wider trade but unusually concentrated here: emails unanswered, parcels lost by the courier, refunds that take longer than most. The customer service team works weekday office hours only,¹ which is an awkward fit for a brand whose customers, by its own description, live for the weekend. Hush does reply to negative reviews, but to fewer than half of them, and not quickly.

Finally, the returns terms are less generous than the brand’s easy-going tone. Every return costs a fee deducted from the refund, there are no exchanges, and the brand will not refund the difference if something you bought is reduced a week later; its own suggestion is to return the item and buy it again.¹ Pieces bought from Hush concessions in department stores cannot come back to Hush at all. None of this is unusual. It simply means that the second size you order out of caution is not free, and the brand would rather you knew it.

Line by line

Pure Wool Double Faced Coat Our choice The best thing Hush sells. A relaxed, wide-lapelled coat in pure double-faced wool, unlined and dry clean only, cut long.² Reviews praise the softness and the warmth without weight, and one reader sensibly observes that the relaxed fit is very relaxed; if you prefer a closer coat, size down. The product copy calls it the Mili while the page title does not, which made it slightly harder to look up than it should be. The darker colours are the safer buy. Pale double-faced wool shows every brush with a car door.

Cora Cashmere Funnel Jumper Our choice Pure cashmere, a regular fit, a funnel neck that folds down into a roll neck, and a cool hand wash.² The reviews are warm and specific: the yarn is thick rather than the thin cashmere sold as winter knitwear elsewhere, and the bright red is deeper than feared. Several reviewers bought one size up for a looser look, which suggests the regular fit runs neat. It is priced like proper cashmere, and the hand-wash instruction is not one to ignore. Buy one in a strong colour and look after it.

Bubble Turn Up jeans and the denim Also considered Hush’s denim is broad and sensibly priced, and the Bubble Turn Up is typical: a rigid cotton jean with a rolled hem and a page that warns, in two places, that it fits generously at the waist and should be sized down.² One reviewer wisely bought the shape at a price she would not mind abandoning when it falls out of fashion. One Trustpilot reviewer singles out the petite lengths for praise. The weakness is consistency: a range this wide means each style fits differently, and with a fee on every return, trial and error costs money.

Jack Barrel Leg Pull On Trousers Also considered Barrel-leg jeans rebuilt as pull-on trousers, in soft washed cotton with an elasticated waist, an oversized cut and a delicate machine wash at thirty degrees.² This is Hush’s idea in a single pair: something that looks deliberate and feels like loungewear. Reviewers like the comfort and the ease of dressing them up. The barrel leg is, however, a shape of the moment, and the price is a little high for cotton trousers with an elastic waist. Wear them for two years, not ten.

Pyjamas and nightwear Also considered Where the company began, and still a pleasant corner of the site: brushed cotton revere-collar pyjamas, some sold with a matching eye mask, and lighter short-sleeved sets for summer.² The brand says it has been making them for two decades, and the cuts are generous in the right places. They make a sound present. But brushed cotton pyjamas are not difficult to find, the range is now small next to the clothing, and a pyjama-only basket will fall short of the free delivery threshold.

Meryl Wool Blend Roll Neck Not for us Long, roll-necked, in good autumn colours, and described as wool-rich, though less than half of it is wool and the rest is acrylic, polyamide and elastane.² In fairness, it goes in a machine at thirty degrees, the reviews like the length and the lack of itch, and at least one customer has come back for a second colour. But at this price we would rather have the cashmere on a reduction, or a pure lambswool jumper from a knitwear specialist. The description is the problem as much as the jumper.

Dealing with them

Hush sells online, from its own shops and through concessions in department stores. Standard home delivery is charged, free above a threshold, and takes three to five working days; next-day delivery costs more, and collection from a parcel point is cheaper, with a lower free threshold.⁵ Addresses cannot be changed after ordering. Full-price items may be returned within twenty-eight days, through a paperless online portal, and a small fee for postage is taken from every refund.¹ There are no exchanges; you return and reorder. Refunds can take up to fourteen days from posting. Customer service is by live chat, email and phone, Monday to Friday during office hours, with a virtual assistant out of hours.¹ There is also an invite-only loyalty scheme, reviewed twice a year, for the brand’s best customers; several reviewers credit it with free delivery and returns, though the benefits are not published and the brand describes them as hush hush.

The Journal's verdict

Hush is a good shop for the clothes you wear when nobody is expecting anything of you, and an unexpectedly good one for wool coats and cashmere. It is weaker on its blended knitwear and noticeably weaker on service, where its reviews are far less flattering than those of the neighbouring brands we read this month. Read the composition before the description, size down where the page says so, and do not order two of anything on the assumption that returns are free. Buy the coat and the cashmere from Hush; buy the everyday jumper somewhere else.

❦

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Footnotes

1. Hush FAQ, delivery and returns sections, read October 2026: 28 days for full-price returns; £1.95 deducted from each refund; sale items 14 days to notify plus 14 to return; no exchanges; no price-difference refunds; concession purchases not returnable to Hush; customer service 9am to 5pm Monday to Friday.↩
2. Hush product pages read October 2026: Pure Wool Double Faced Coat, Cora Cashmere Funnel Jumper, Meryl Wool Blend Roll Neck Jumper (41% wool, 36% acrylic, 21% polyamide, 2% elastane), Bubble Turn Up jean, Jack Barrel Leg Pull On Trousers, and the pyjamas and nightwear page, with on-page reviews.↩
3. Hush About Us page, read October 2026: founded 2003 by an Australian founder in London; first products six pairs of pyjamas and the cardigown.↩
4. Trustpilot, Hush UK page, read October 2026: TrustScore 3.1 from about 990 reviews, about a third one-star; replies to under half of negative reviews.↩
5. Hush FAQ delivery section and Reskinned page, read October 2026: standard delivery £3.95, free over £100; next day £6.95; collection £2.99, free over £75; next-day collection £4.99. Reskinned trade-in pays up to £25 Hush credit.↩

Filed under the Wardrobe desk